Creative Archives

Wondering What 8 Types of Designer You Could Be? | Lesley University

by Lee Williams | Sep 13, 2021 | Creative, Design

Wondering what a career in design could look like? We talked with faculty and graduates from our College of Art & Design who are working in the field to explain 8 different design roles. A designer develops and creates visual ideas. But depending on the type of...

Design thinking is a process for creative problem solving – IDEO University

by Lee Williams | Sep 1, 2021 | Creative, Design, Development

Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question...

Sketch vs Figma, Adobe XD, And Other UI Design Applications — Smashing Magazine

by Lee Williams | Aug 24, 2021 | Creative, Design, Imaging

For a while now, Sketch has been the de facto application of choice for UX and UI designers. But in the last year or two, we have seen many new contenders for the Sketch’s crown. Two of them that have made the biggest strides are Figma and Adobe XD. In this article,...

This Is How Much YouTube Paid Me for My 1,000,000 Viewed Video

by Lee Williams | Apr 22, 2020 | Branding, Creative, Podcast

Ever thought about being a vlogger? We build this content for some of our clients and as a result end up spending some time setting proper expectations. If you use video as any type of content medium, this article does a good job of breaking down how the advertising...

France passes law that says Photoshopped images must have a disclaimer | David Airey

by Lee Williams | Apr 8, 2020 | Creative, Imaging, Photography

I wonder how widespread this will become. Marking photos and edited in post is going to be a huge qualifier. Almost all professional or studio images are produced or edited in post, it’s a question of how or how much, incl color palette, blemish removal,...

Ultimate Marketing Technology Stack for 2020 [20 Best Tools]

by Lee Williams | Mar 17, 2020 | Branding, Creative, Design, Technology

These are interesting times. We hope everyone is heading the warnings and practicing safe social distancing and where needed, self-isolation. If you are a small business owner, or have ever thought about starting a online business or real world service, now is a good...