Commentary: Are we ready to have a whole cast of characters talking back to us at home? Amazon, Verizon and other major brands certainly think so.
During Amazon’s Alexa Live event Wednesday, Verizon announced a new smart display, sensibly called the Amazon Custom Assistant, a “comprehensive new solution that lets device makers and service providers create intelligent assistants tailored to their brand personality and customer needs.”, with “Hey, Verizon” capability. That ability is powered by
The program was announced in January, and several brands hopped onboard, including global automaker Stellantis, Qualcomm, Garmin, as well as Elektrobit and Continental. We saw Verizon’s smart display coming a few weeks ago thanks to aand while Wednesday’s announcement isn’t groundbreaking, it does mark the continued success of Amazon’s new business strategy of selling Alexa out to other companies for customization.